North Central ISBDC Special Events for Small Business

Taking the Fear Out of Technology

Developing an Effective Internet Strategy

February 16, 2012
11:30am - 1:00pm

This session includes a step-by-step process to help you develop a profitable Internet business strategy and business model. The program includes an explanation of online tools to analyze your competitors' relative strengths and weaknesses along with valuable insights on the size and nature of your target market. The methods discussed in this session have been used to generate over $100 million in revenue in B2B, B2C, and service businesses. It's a must for business owners interested in growing their company in the online channel.

Essential Website Design Elements

March 22, 2012
11:30am - 1:00pm

This information packed session helps you translate your carefully crafted Internet strategy and business model into a website design that not only looks great, but can help you reach your business objectives. Dozens of examples of good (and bad) design will be shown to illustrate essential website design elements and best practices for branding, value proposition (Unique Selling Proposition), website usability, navigation, the conversion funnel, site content tips, on-the-page SEO, elements of trust and more.

High ROI Online Marketing

April 26, 2012
11:30am - 1:00pm

This session takes you into the fast changing (and sometimes bewildering) world of SEO (Search Engine Optimization, both black hat and white hat), SEM (keyword marketing), data feeds, email marketing, social media, viral marketing, and more. You'll leave this session with a deeper understanding of which of these marketing methods work best in what circumstances, (depending on your business objectives), along with an explanation of key marketing metrics and some practical ways of measuring the ROI from your online marketing efforts.

Presented by: Stephen Antisdel, Precept Partners, LLC

Where: Chamber of Commerce of St. Joseph County Briefing Center
401 E. Colfax Ave., Suite 310
South Bend, IN 46617

The cost to attend is $10 and registration is required. Please call 574.282.4350 x0 for more information or to register.

Check out the North Central ISBDC event calendar

"Throughout the whole process, the SBDC was my guiding light," said Tim, maintaining he could not have gotten his sprinkler system to market without the advice and assistance of the SBDC."

Tim Abbott, Owner
Hydro Edge

In partnership with

Funded in part through a cooperative agreement with the U.S. Small Business Administration, the State of Indiana, the Chamber of Commerce of St. Joseph County, and our many local partners.  All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.  Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance by calling your local SBDC.